Blue Ocean Strategy, Expanded Edition | W. Chan Kim & Renée Mauborgne
Blue Ocean Strategy, Expanded Edition | W. Chan Kim & Renée Mauborgne
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Blue Ocean Strategy, Expanded Edition | W. Chan Kim & Renée Mauborgne

$44.00
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Blue Ocean Strategy, Expanded Edition | W. Chan Kim & Renée Mauborgne
Blue Ocean Strategy, Expanded Edition | W. Chan Kim & Renée Mauborgne
$44.00

Publisher: Harvard Business Review Press
Condition: New
ISBN-13: 9781625274496
ISBN-10: 1625274491
Author: W. Chan Kim & Renée Mauborgne
Format: Paperback

Competing harder in crowded markets often leads to shrinking margins and endless copycat moves. This strategy book argues for creating “blue oceans” —new market space where competition matters less because you reshape the value proposition. The authors present tools and principles for rethinking boundaries, aligning activities, and designing offerings that attract new demand. It’s useful for entrepreneurs, product teams, and business leaders looking for structured ways to differentiate beyond price wars. Use it to spark strategy workshops, evaluate opportunities, and build a clearer path to growth that doesn’t depend on beating rivals at their own game. It’s designed to be practical: read it cover to cover or dip into key chapters when you need a decision framework.

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