The Lean Startup by Eric Ries | Hardcover | Crown Currency
The Lean Startup by Eric Ries | Hardcover | Crown Currency
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The Lean Startup by Eric Ries | Hardcover | Crown Currency

$29.00
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The Lean Startup by Eric Ries | Hardcover | Crown Currency
The Lean Startup by Eric Ries | Hardcover | Crown Currency
$29.00

Publisher: Crown Currency
Condition: New
ISBN-13: 9780307887894
ISBN-10: 0307887898
Author: Eric Ries
Format: Hardcover

Most new ventures fail because they build the wrong thing for the wrong customer. This book outlines an experiment-first approach to entrepreneurship that helps teams learn faster with less waste. Ries explains how to test assumptions, run small iterations, and measure progress with actionable metrics instead of vanity numbers. You’ll see how concepts like minimum viable product, validated learning, and continuous innovation can apply not only to startups but also to teams inside large organizations. Ideal for product managers, founders, and anyone launching a new initiative who wants a disciplined method for turning ideas into results. It’s designed to be practical: read it cover to cover or dip into key chapters when you need a decision framework.

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